"Training athletes is much more about emotional intelligence than intellectual intelligence.   The foundation of performance training is the same for every athlete.  There are non negotiable principles in sports performance, theres no magic exercise, no magic pill.   The art is in connecting with athletes, developing trust, and designing a training program that an athlete will buy in to and be accountable to.  "What" we do is at the top of its class, but "how" we do it is what makes The Factory special.  That's why The Factory is a refuge for so many of our athletes, its their home away from home."    

Head Coach and Owner, Travis Mitchell


Travis holds a training certification from the National Academy of Sports Medicine. Travis has his B.S. from Colorado State University where he was also an All-American Rugby Player.  After college, Travis served as a member of the California Smokejumpers upon graduating from one of the most physically demanding training programs in the civilian world. 


He lives in Castle Rock with his wife Caley and his two year old son Luke. 



Jinho is absolute fireball of energy.   He brings a tremendous ammount of energy to The Factory and its athletes.   Originally from Hawaii, Jinho graduated from Midland University with a BS in Health and Exercise Science.   Jinho was also an offensive weapon for the Midland football team.   He has over 8 years and thousands of hours of training experience.   He is an expert human anatomy, soft tissue therapy, and powerlifting.  Anyone who doesn't like Jinho should get thier pulse checked.


Kevin Grove isn't just big, he's Von Miller big.  At 6'4" 250, he's the nicest grizzly bear you will ever meet.   Kevin played professional baseball for the Marlins and Rockies organizations, however, his career was cut short by chronic injury.   Since then, Kevin has dedicated his life to helping athletes achieve their dreams by coaching in the training room and on the field.  Kevin is extremely passionate about our industry, and will be the first to tell you that his success came only after he bought in to high level training.  Athletes of all ages are inspired when he is around. 



Patrick Wolf has been a vital part of the Factory from day 1.  He is a certified CrossFit and CrossFit kids.  Pat is a competitive CrossFit athlete himself and brings a great deal of intensity to our staff.  Pat attended Mesa College in Arizona where he played basketball.